Brand explorer
Vocal ER lockups, the ambulance palette, and the mascot question
PRD — · Open question
Working identity only — the name decision is open. This page exists so the 'Vocaler problem' and the mascot question are visible things we can react to, not abstractions.
Wordmark treatments
✓ Two words (current pick)
Stacked, siren-first
Badge / cross motif
✕ The problem, demonstrated
The last one is why spacing/casing is a brand rule: run together it reads as a word (“Vocaler”), which the founding meeting explicitly flagged. Also noted there: no.erTLD exists, so the domain will be something like vocaler.app / vocal-er.com — part of the name decision.
Palette — the ambulance
Siren red
#DC2626
Medic blue
#1D4ED8
Chart paper
#FAFAFA
Ink
#171717
Red = urgency and action (CTAs, live states). Blue = care and trust (assignments, clinical-adjacent surfaces). White space does the clinical-clean work. Red never appears on medical-warning copy alone — warnings pair icon + text so color isn't the only signal.
The mascot question
The nurse got Nina recognized on a flight— the attention-getter works. But the current imagery leans on Blink-182's album-art nurse, which is copyrighted and was always meant to be temporary (her words: it was “just to get attention”).
- Commission an original nurse/medic character — inspired-by energy, zero borrowed art
- Decide the vibe: kitsch rescue-poster vs. clean clinical-friendly (they pull different users)
- The triage call's cartoon visual (PRD F6) and the mascot should be the same character