Brand explorer
Vocal ER lockups, the ambulance palette, and the mascot question
PRD — · Open question
Working identity only — the name is still open. This page exists so the spacing problem and the mascot question are visible things to react to, not abstractions.
Wordmark treatments
✓ Two words (current pick)
Stacked, siren-first
Badge / cross motif
✕ The problem, demonstrated
The last one is why spacing and casing are a brand rule: run together it stops reading as “Vocal ER” and starts reading as one odd word. There's no.erdomain ending either, so the web address is part of the same decision.
Palette — the ambulance
Siren red
#DC2626
Medic blue
#1D4ED8
Chart paper
#FAFAFA
Ink
#171717
Red = urgency and action (CTAs, live states). Blue = care and trust (assignments, clinical-adjacent surfaces). White space does the clinical-clean work. Red never appears on medical-warning copy alone — warnings pair icon + text so color isn't the only signal.
The mascot question
A nurse mascot has already proven it gets attention — Nina was once recognized by a stranger on a flight because of it. The catch: the current stand-in borrows a well-known album's artwork, so it was never going to be the real thing.
- Commission an original character — same energy, nothing borrowed
- Decide the vibe: kitsch rescue-poster vs. clean and clinical (they attract different people)
- Whatever we land on, the triage nurse and the mascot should be the same character